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BUNDLING (OF TELECOMMUNICATIONS SERVICES)

Statistics Directorate    
Definition:
Grouping various telecommunications services -- wireline and/or wireless -- as a package to increase the appeal to potential customers and reduce advertising, marketing and other expenses associated with delivering multiple services. For example, a bundled package could include long distance, cellular, Internet and paging services.

Source Publication:
Cellular Mobile Pricing Structures and Trends, Working Party on Telecommunication and Information Services Policies – November 1999, page 9, Select Glossary of Mobile Terms.

Cross References:
Bundling (of products)

Hyperlink:
http://www.oecd.org/dataoecd/54/42/2538118.pdf

Statistical Theme: Information and communication technology

Created on Tuesday, August 06, 2002

Last updated on Tuesday, November 29, 2005