Go to Statistics Portal

INTERNET ADVERTISING SPONSORSHIP AGREEMENT

Statistics Directorate    
Definition:
Designed for use by the operator of an highly trafficked Web site which desires to permit another party to place advertisements on that Web site for the other party’s goods, services or information.

Source Publication:
Measuring Electronic Commerce, OECD Working Party on the Information Economy, 1998, Software Publishers Association (SPA), (1996), page 29 - A typology of Internet and e-commerce agreements. Adapted from The SPA Guide to Contracts and the Legal Protection of Software, September, Washington D.C.

Hyperlink:
http://www.oecd.org/dataoecd/32/52/2094340.pdf

Statistical Theme: Information and communication technology

Created on Tuesday, August 06, 2002