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FOCUS GROUP

Statistics Directorate    
Definition:
Also referred to as Interview or Group Discussion. An interviewing technique whereby respondents are interviewed in a group setting.

Context:
It is used to stimulate the respondents to talk freely, and to encourage the free expression of ideas or explore attitudes and feelings about a subject. It is often used to explore the range or issues and respondent reaction to subject matter in order to guide the design of a questionnaire.

Source Publication:
Statistics Canada, Educational Resources, Glossary of Statistical Terms + businessdictionary.com.

Hyperlink:
http://www.businessdictionary.com/definition/focus-group.html

Statistical Theme: Methodological information (metadata)

Created on Tuesday, August 13, 2002

Last updated on Thursday, June 13, 2013