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INNOVATIONS IN PRICING

Statistics Directorate    
Definition:
Innovations in pricing involve the use of new pricing strategies to market the firm’s goods or services.

Context:
Examples are the first use of a new method for varying the price of a good or service according to demand (e.g. when demand is low, the price is low) or the introduction of a new method which allows customers to choose desired product specifications on the firm’s Web site and then see the price for the specified product. New pricing methods whose sole purpose is to differentiate prices by customer segments are not considered innovations.

Source Publication:
OECD, 2005, “The Measurement of Scientific and Technological Activities: Guidelines for Collecting and Interpreting Innovation Data: Oslo Manual, Third Edition” prepared by the Working Party of National Experts on Scientific and Technology Indicators, OECD, Paris, para. 175.

Statistical Theme: Science and technology statistics

Created on Friday, September 09, 2005