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RECOMMENDED PRICE

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Definition:
In several industries, suppliers may recommend or suggest the price at which a product may be resold. In certain cases the supplier may indicate the "maximum" price for the product in order to discourage retailers from raising prices to increase their own margins and thus reduce total sales.

Context:
Such practices may be adopted in order to avoid violating laws against resale price maintenance.

The specification and attempted enforcement of "minimum" prices for products is illegal in many countries.

Source Publication:
Glossary of Industrial Organisation Economics and Competition Law, compiled by R. S. Khemani and D. M. Shapiro, commissioned by the Directorate for Financial, Fiscal and Enterprise Affairs, OECD, 1993.

Hyperlink:
http://www.oecd.org/dataoecd/8/61/2376087.pdf

Statistical Theme: Financial statistics

Created on Thursday, January 3, 2002

Last updated on Wednesday, March 12, 2003